Eighteen years ago, owner and interior architect George Khachfe brought over the first Poliform wardrobe to his design emporium Interdesign, based at Chelsea Harbour. As the years progressed this introduction to the trade and architectural practices proved to be an important step in branding the name Poliform in the UK. On the strength of its performance and the procurement of various prestigious developments, George joined forces with the manufacturers of Poliform and launched Poliform UK.

In 2002 they jointly opened London’s flagship Poliform showroom. This beautiful space was designed by George, and with his vision they acquired and designed a prime location on London’s fashionable Kings Road, offering 8,000 square feet of floor space showcasing the Poliform and Varenna Kitchens collection. The Company has since gone from strength to strength now with specialist teams not only for Varenna and the Poliform wardrobes and wall systems, but an internal Contract division whose portfolio includes many prestigious projects.

In 2009 George expanded by taking the next door showroom, a further 3,000 square feet, so that Varenna became a standalone entity exhibiting six of its ranges of stylish and elegant Kitchens.

Now in its 10th Year on the Kings Road, Poliform have retraced their steps back to their roots and returned to Design Centre Chelsea Harbour and opened a 500 square feet specification hub allowing Designers and Architects a one-stop shop when designing for their projects with their Clients.

We have big plans to celebrate this milestone event, so please keep an eye out online for further information, and about how you can join us in celebrating the first ten years of Poliform UK on the Kings Road.

Bronwen Harris
General Manager





Poliform showroom
276-8 King's Road, London, SW3 5AW
Tel: 020 7368 7600
10-6pm Monday – Saturday

Chelsea Harbour Design Centre showroom
Ground floor, South Dome
Design Centre, Chelsea Harbour
Lots Road, London, SW10 0XE
Tel: 020 7352 0046 / 0064
9.30-5.30pm Monday – Friday

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