Visit us during Chelsea in Bloom




When an exciting opportunity arises, surprising collaborations happen.

Poliform UK have been on the King’s Road for over 15 years and have always longed to be part of Chelsea in Bloom. Once announced that the event would spread to our part of the King's Road, we immediately set upon searching for a partner. Princess and Kō, a young and vibrant company run by owners Dawid “Princess" Pierwola and Elias Kouyialis were the first to meet with us, and with the wedding theme in mind, the bride and groom in flowers was born. With a high profile project already executed, Ethologie for Jasper Garvida’s Spring/Summer 2017 Ready-To-Wear Collection, the idea further blossomed.

Excited by the prospect of adorning our front window as a bridal bower, one of our glamorous team appeared and the idea of a live bride with afro hair adorned with flowers and in a wedding dress of flowers was then destined to become reality. The name of Princess and Kō so perfectly married the pending Royal nuptials, and as such we had to partner in this fabulous event.

Poliform’s front window will be replaced by this vision of 70's inspired marriage of flowers for the duration of Chelsea in Bloom, covering the front window of their 11,000 square foot showroom with our living Bride on the Monday and Tuesday of the event.

To vote for our window display, please visit the Chelsea in Bloom website.






Company Profile


Internationally renowned furniture brand Poliform is famous for its elegant Italian contemporary design. Still a family run business the brand is based in Brianza, north of Milan, but now has over 70 showrooms worldwide. Encompassing wardrobe systems, furniture, soft furnishings and more latterly the Varenna kitchen brand, Poliform and has collaborated with some of the world’s best designers and is now the ultimate homes superbrand.

Collaborations with designers and architects have become an integral part of the brand’s DNA. Securing these partnerships is testament to Poliform’s integrity and passion for design. Working with the likes of Paolo Piva and Carlo Columbo, Marcel Wanders and Jean-Marie Massaud has shown the brand’s agility and ability to celebrate the very best of design, whilst producing some of Poliform’s best-selling pieces. The collection now includes sofas, seating, dining and coffee tables along with beds and bedroom furniture.

Poliform is based on London’s infamous King’s Road. This outpost is a sanctuary of calm and showcases a beautifully curated collection, enabling clients, designers and architects to experience the brand and its solutions in a lifestyle setting. In addition, the Design Centre Chelsea Harbour is home to smaller studio catering mostly to the trade.

Central to the success of Poliform and Varenna is the unrivalled level of personal service on offer. Covering everything from practical and aesthetic advice to comprehensive space planning. Whether you are a developer looking for a full interior fit-out, or private client looking for a beautiful new kitchen, the Poliform team can deliver a tailored approach that makes the most of your space and ensures a fully bespoke result. The team will prepare and present floor plans, rendered visuals and mock-ups, and for larger projects a full presentation.






After a 3 year spell working together at one of London’s top florists on jaw-dropping installations and projects, we decided to take our creative collaboration to the next level.

And so Princess & Kō was born, built on our ability to break free from the box and offer something unique. Our aim is to nourish our clients’ creativity – and we always say you don’t need an occasion to pick up a flower.

Dawid ‘Princess’ Pierwola
Born in a small village on the mountain tops of south Poland, a 17-year-old Dawid decided it was time to set sail for new horizons. Working at a bank was not his idea of a life. After landing in the UK, he got his first introduction to floristry and discovered he had more than just a knack for it. And it wasn’t long before the flower industry would echo with the name Princess.

Elias Kouyialis
Brought up between the white sand beaches and olive groves of Cyprus, Elias returned to his birthplace, London, to study. After toying with a law degree, he was drawn to the world of flowers and trained at the world’s leading floristry school. His signature designs would become instantly recognizable in the grandest hotels and restaurants in the capital.