Internationally renowned furniture brand Poliform is famous for its elegant Italian contemporary design. Still a family run business the brand is based in Brianza, north of Milan, but now has over 40 showrooms worldwide. Encompassing wardrobe systems, furniture, soft furnishings and more latterly the Varenna kitchen brand, Poliform and has collaborated with some of the world’s best designers and is now the ultimate homes superbrand.

The brand’s roots go back to the 1940s when the brothers Pietro and Giuseppe Spinelli and their cousin Luigi Anzani established an artisan cabinet making firm. They went from strength to strength providing cabinets and wardrobe solutions, which remains a key component of the business today. The Poliform brand was then launched in 1970 and the family have ensured it remains true to its expertise in modular systems.

In 1996 they acquired the kitchen brand Varenna, which is synonymous with luxurious modernity, and since then Poliform has expanded to become the globally successful furniture brand it is today. The collection now includes sofas, seating, dining and coffee tables along with beds and bedroom furniture.

Collaborations with designers and architects have become an integral part of the brand’s DNA. Securing these partnerships is testament to Poliform’s integrity and passion for design. Working with the likes of Paolo Piva and Carlo Columbo, Marcel Wanders and Jean-Marie Massaud has shown the brand’s agility and ability to celebrate the very best of design, whilst producing some of Poliform’s best-selling pieces.


The business now has 5 factories in Italy for different elements of it’s collection, and has most recently opened showrooms in Japan and a flagship on Madison Avenue, New York. In the UK George Khachfe CEO can be credited with the brand’s phenomenal success here. In 2002 he had the foresight to acquire the three-story Modernist building that had formerly housed the Chelsea Art and Design College, recognising it’s brilliant potential as a showroom.

This King’s Road outpost is a sanctuary of calm and showcases a beautifully curated collection, enabling clients, designers and architects to experience the brand and its solutions in a lifestyle setting. In addition, the Design Centre Chelsea Harbour is home to smaller studio catering mostly to the trade.

Central to the success of Poliform and Varenna is the unrivalled level of personal service on offer. Covering everything from practical and aesthetic advice to comprehensive space planning. Whether you are a developer looking for a full interior fit-out, or private client looking for a beautiful new kitchen, the Poliform team can deliver a tailored approach that makes the most of your space and ensures a fully bespoke result. The team will prepare and present floor plans, rendered visuals and mock-ups, and for larger projects a full presentation.