GEORGE KHACHFE, Interior Architect/Director


George Khachfe’s passion for design is equalled only by his passion for life; over thirty years experience in interior architecture and design and his seemingly endless energy and infectious enthusiasm have made him one of the most thought-provoking and colourful characters in the interior design community.

George was born restless and, inspired by whatever surrounded him, developed interests in everything from music to art and fashion. Studying interior design and interior architecture, he began his career in an interior architecture practice working on residential and contract interior projects. George recognised the need for clients to have something special and individual in their schemes and wanted more for his projects than standard showroom pieces, appreciating the need for individuality and flexibility.

Bringing modern pieces and introducing new trends Interdesign brought lines from Missoni, Saporiti Italia and Poliform to the UK. Poliform’s appeal was simple, with pure lines and the highest quality finishes they are functional pieces that are good value for money; the very attributes of good design for George. The success of large scale projects including “the pavilion” in St. John’s Wood where 120 apartments were fitted with Poliform wardrobes proved to George that there was huge potential for growth in the UK market.

However he was determined to find the right location for the perfect showroom. Within 24 hours of the Chelsea School of Art and Design on the King’s Road coming onto the market George was negotiating a sale and soon transforming the three story concrete shell into a spectacular showroom.

George continues to be inspired by what surrounds him. He describes his greatest joy as being in a position to realise his ideas, from making a sketch on a napkin to seeing a prototype within three weeks, “many people have dreams but i can see mine’s reality.”

Poliform has grand plans for the future and its ability to produce cutting-edge designs at an affordable price puts it ahead of its competitors. Poliform is able to provide furniture in a matter of weeks compared to months that many bespoke furniture companies require, giving it a great advantage when supplying for larger developments.

The strategy for the future is to focus on three key markets: the large residential developments where Poliform UK have already demonstrated their success; the general public who are these days demanding higher quality designs and furniture for their home; and interior designers who more and more people are entrusting their home design to and to whom Poliform UK offer a fully comprehensive space planning and design service.





Read more from George Khachfe:

"My Vision for the Maxi Bug"



Poliform showroom
276-8 King's Road, London, SW3 5AW
Tel: 020 7368 7600
10-6pm Monday – Saturday

Chelsea Harbour Design Centre showroom
Ground floor, South Dome
Design Centre, Chelsea Harbour
Lots Road, London, SW10 0XE
Tel: 020 7352 0046 / 0064
9.30-5.30pm Monday – Friday

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