"To celebrate our tenth anniversary on the King's Road I wanted to do something big, something that puts Poliform in people's mind as a brand that is design-led, and to celebrate the iconic pieces that are now prevalent in our collection. The idea of the Maxi Bug grew from the already creative and fun pieces by my friend Designer Paola Navone. This collection started as the “Bug” armchair, which then led to the “Big Bug” and eventually the “Big Bed”. It seems only natural that on this tenth anniversary on the King's Road, Poliform UK take the next step, and as such, the Maxi Bug was born.

With the Chelsea Flower Show approaching, the play on words seemed too good to miss, and I thought why not have the biggest “BUG” in the collection, landing at the Duke of York Square on the 21st of May.

I want people to come and see this huge piece of furniture and add their own creativity to the piece, by sketching or doodling whatever takes their fancy on it. So if you are passing by the Duke of York Square, look out for the people in “BUG ME” t-shirts and put your mark on the Maxi Bug, a piece of Poliform history! I can’t wait to see what Londoners and tourists alike will do to celebrate our tenth birthday with us."







Read more about George Khachfe




Poliform showroom
278 King's Road, London, SW3 5AW
Tel: 020 7368 7600
10-6pm Monday – Saturday

Varenna showroom
276 King's Road, London, SW3 5AW
Tel: 020 7368 7612
10-6pm Monday – Saturday

Chelsea Harbour Design Centre showroom
Ground floor, South Dome
Design Centre, Chelsea Harbour
Lots Road, London, SW10 0XE
Tel: 020 7352 0046 / 0064
9.30-5.30pm Monday – Friday