To celebrate our tenth anniversary on the King's Road I wanted to do something big, something that puts Poliform in people's mind as a brand that is design-led, and to celebrate the iconic pieces that are now prevalent in our collection. The idea of the Maxi Bug grew from the already creative and fun pieces by my friend Designer Paola Navone. This collection started as the “Bug” armchair, which then led to the “Big Bug” and eventually the “Big Bed”. It seems only natural that on this tenth anniversary on the King's Road, Poliform UK take the next step, and as such, the Maxi Bug was born.

With the Chelsea Flower Show taking place at the same time, the play on words seemed too good to miss, and I thought why not have the biggest “BUG” in the collection. I want people to come and see this huge piece of furniture and add their own creativity to the piece, by sketching or doodling whatever takes their fancy on it. So if you are passing by the Duke of York Square, look out for the people in “BUG ME” t-shirts and put your mark on the Maxi Bug, a piece of Poliform history! I can’t wait to see what Londoners and tourists alike will do to celebrate our tenth birthday with us.






After two weeks in the prime location of the Duke of York Square on the King's Road in Chelsea, there was barely a squre inch of empty space on the giant Maxi Bug canvas. Interest was huge from locals, tourists and the passing trade in general; all were keen to share their anniversary wishes with Poliform. Sketches and doodles ranged from Union Jack flags, to cartoon and comic book characters, to flowers, flags and British phone boxes, not forgetting Henry B's vibrant urban artwork.

A celebration of Poliform's place on the King's Road and creativity in general was born over the two weeks and everyone joined in with a smile on their face.









Poliform showroom
278 King's Road, London, SW3 5AW
Tel: 020 7368 7600
10-6pm Monday – Saturday

Varenna showroom
276 King's Road, London, SW3 5AW
Tel: 020 7368 7612
10-6pm Monday – Saturday

Chelsea Harbour Design Centre showroom
Ground floor, South Dome
Design Centre, Chelsea Harbour
Lots Road, London, SW10 0XE
Tel: 020 7352 0046 / 0064
9.30-5.30pm Monday – Friday