For the last fifty years Poliform have been exhibiting at this prestigious Fair based on the outskirts of Milan, at the Fiera Milano Nuovo, Polo Rho-Pero Milan. Running from April 17 – 22, this is the largest Fair of its kind in Europe and hosts all that is the best in Design for all areas of the home.

The Poliform Stand has an interior space of 1,000 square metres, focused on its collection of wardrobes, bedroom furniture and innovations for the living area.

In collaboration with renowned international designers, Poliform has widened its collection with a variety of proposals focused on versatility. The collection is able to explore a wide range of aesthetical approaches, and to become part of a total "Home project", where every furniture element matches a strongly coherent interior design project.

Collaborations this year, although still highly secret, will include Paola Navone and Jean-Marie Massaud designing key iconic pieces for the collections.

To be the first to view the new Poliform Collection visit Hall 5 Stand A11-B10.


Only every other year does the Milan Fair dedicate itself to showing the best in the world for Kitchen Design and Manufacture. Poliform is excited to present Varenna for 2012.

Varenna, synonymous with actuality, design and technological research, is the undisputed protagonist of Eurocucina. The famous kitchens of the brand are continually being enriched by new details and finishes, recreating refined and original solutions.

In the past, innovation was especially visible in the choice of the materials like the polished concrete worktops shown in contrast to the elegance of the spotless Corian of the doors. And the use of local stone "Pietra del Fosso" linked in harmonic effect together with the new Elm wood finish which gave life and depth to the Varenna design.

As every year, the new collections and innovative designs are not public knowledge until the first day of the fair.

To see what is new for 2012 Visit Varenna at Hall 11 Stand C15 to D16.



Poliform showroom
278 King's Road, London, SW3 5AW
Tel: 020 7368 7600
10-6pm Monday – Saturday

Varenna showroom
276 King's Road, London, SW3 5AW
Tel: 020 7368 7612
10-6pm Monday – Saturday

Chelsea Harbour Design Centre showroom
Ground floor, South Dome
Design Centre, Chelsea Harbour
Lots Road, London, SW10 0XE
Tel: 020 7352 0046 / 0064
9.30-5.30pm Monday – Friday