A new look for Poliform UK





Poliform UK’s flagship store has undergone a complete redesign to its 800 square metre showroom spread over three floors. Well established on London’s famous King's Road it has long been one of the must-see showrooms in this area rich with designer brands and design emporiums.

The revamped showroom was officially celebrated on 17th November 2015 with World of Interiors magazine, a night which included the presence of many guests, architects, designers and international clients.

There are many new additions to the showroom collections in terms of finishings, materials and products. There is the Mad collection, which includes the Mad Chair, Queen and King armchairs and the Mad coffee table collection designed by Marcel Wanders and presented initially at the London Design Festival.

Other statement pieces of the living area are the Wall System bookcase and the Bristol collection by Architect Jean-Marie Massaud. The wardrobes areas have also been redesigned with dressing room areas dedicated to the Senzafine and Ubik wardrobe systems, which have been completely renewed with luxurious techno-leathers and glass.

At the London showroom, designer elements blend in perfectly with the architectural space, bringing to life an image of contemporary elegance that sets the Poliform and Varenna style apart from any other company.

Poliform UK
276-8 King's Road, London, SW3 5AW
Tel: 020 7368 7600





Photos by Red Photography




Poliform showroom
278 King's Road, London, SW3 5AW
Tel: 020 7368 7600
10-6pm Monday – Saturday

Varenna showroom
276 King's Road, London, SW3 5AW
Tel: 020 7368 7612
10-6pm Monday – Saturday

Chelsea Harbour Design Centre showroom
Ground floor, South Dome
Design Centre, Chelsea Harbour
Lots Road, London, SW10 0XE
Tel: 020 7352 0046 / 0064
9.30-5.30pm Monday – Friday