Announcing the opening of Poliform's new Flagship Showroom: 51-61 Wigmore Street, London W1

Poliform is proud to announce that it will be opening its doors on London’s kitchen alley, Wigmore Street this Spring.

Joining its Italian kitchen contemporaries the new showroom will dominate the street, straddling 6 windows and covering 5000 square feet. Interior designers will recall the showroom’s predecessor, which over the years retained one of the most beautiful Victorian facades on Wigmore Street. The marble pillars and crumbling finials have now been sympathetically restored and rejuvenated and Poliform has worked its magic on the ancient warren of rooms and caverns, which have been totally opened up and transformed into a magnificent space. The new flagship is as inspirational in its design as the pieces within it.

The vision of CEO George Khachfe was made a reality in 2017 when a fortuitous conversation led to the acquisition of the new site, and Wigmore Street will extend the brand’s presence further east from the Kings Road and Design Centre Chelsea Harbour.

Now in its rightful domain the flagship will be dominated by the newly branded Poliform Kitchens and five of the most desired models will be meticulously presented in the acclaimed Poliform style. A team of experienced designers will be moving from the Kings Road and will bring Poliform Kitchens to the forefront of the industry, along with the brand’s already renowned wardrobes and upholstery collection.

Central to the success of Poliform is this unrivalled level of personal service. Covering everything from practical and aesthetic advice to comprehensive space planning, the Poliform team will deliver a tailored approach that makes the most of your space and ensure a fully bespoke result.